While we finalize the roll out of MOST of our customizable patches on PatchBuilder, we re also finishing the roll out of our first major update. 

REAL FABRIC IMAGES - It became apparent early on that the digital image representations of our fabric patterns could only be so good. Available images of many patterns were low resolution, and produced a really terrible looking result on the screen. 

By using images of real Cordura fabric, we're eliminating the resolution issue. The only catch, taking pictures of objects like this is a bit out of our wheelhouse, so we expect to re-take the images a few times in the future as we learn to improve that technique. 

At the same time as we've rolled this out, we're implementing a new image resource strategy that DRASTICALLY reduces the amount of images used to create a custom patch. This saves resources, and ultimately will lead to a smoother PatchBuilder experience. 

Cool stuff, albeit boring for most. This has been a monumental undertaking that reaches far beyond our typical capabilities. The end result is a better experience for you folks, and that's pretty much our main focus these days. Who want's to shop somewhere if it isn't at least a little bit fun?